1.专业概况与特色
肇庆学院设计专业硕士（MFA·设计）是粤港澳大湾区重要的设计人才培养基地，依托广东省“冲补强”重点建设学科与省级一流本科专业（视觉传达设计）平台，聚焦手工艺设计、产品设计、视觉艺术设计三大方向，形成“传统工艺活化+现代设计创新+湾区产业赋能”的鲜明特色。办学地处肇庆——中国砚都、粤港澳大湾区节点城市，坐拥星湖山水人文资源，在砚雕、玉雕、漆艺、非遗活化领域具有不可替代的地域与学科优势。专业坚持“产学研用、国际视野、在地深耕”，与地方文创、智能制造、数字媒体企业深度合作，建有设计创新中心、非遗工坊、数字交互实验室等国际化教学场地；同时与多所海外艺术院校建立联合工作坊、交换生及联合培养机制，为国际生提供跨文化设计实践平台。本专业面向全球招收设计相关背景学生，以开放包容的学术氛围、多元文化交融的创作环境，助力国际学子深耕东方设计智慧、对接当代设计前沿。
2.培养目标
本专业旨在培养具有国际视野、跨文化沟通能力与创新设计思维的高层次应用型设计人才，服务粤港澳大湾区文化创意与数字经济发展需求。培养坚持立德树人，具备良好人文素养、职业道德与全球责任感；系统掌握设计学核心理论、前沿方法与专业技能，能独立开展设计研究、创意策划、项目落地与文化传播；熟练运用双语进行跨文化设计协作，理解中国传统工艺文化与当代设计语境，具备将东方美学与全球趋势融合的创作能力。针对国际学生，强化中国文化认知、传统工艺体验、跨文化设计管理三大模块，提升在华及全球设计职场的竞争力；鼓励学生参与国际展览、联合设计项目与学术会议，形成“理论—实践—国际交流”三位一体的培养路径。毕业生能够在跨国设计机构、文创企业、数字媒体、非遗传承与教育领域担任设计总监、主创设计师、项目主管或独立设计师，成为连接东西方设计文化的复合型专业人才。
3.核心课程
课程体系采用模块化、国际化、跨文化设置，分为公共基础、专业核心、方向选修、实践项目四大模块，双语授课，适配国际学生学习需求。公共基础模块包括中国文化与设计、跨文化设计沟通、设计研究方法、学术写作与规范，帮助国际生快速融入学术环境、掌握研究工具。专业核心模块覆盖设计理论前沿、当代设计思潮、数字设计技术、设计策略与创新、非遗保护与设计转化，构建系统的设计知识框架。方向选修模块分三轨：手工艺设计方向开设砚雕艺术、漆艺创作、传统材料与工艺、非遗创新设计；产品设计方向开设智能产品设计、可持续设计、人机工程学、产品系统创新；视觉艺术设计方向开设品牌视觉、数字媒体设计、交互设计、动态视觉与影像创作。实践项目模块包含国际联合设计工坊、企业真实项目、非遗田野调研、毕业设计（创作），强调“做中学、跨文化协作、在地化创新”。课程由中外教师联合授课，融合东西方设计教育优势，培养学生兼具理论深度与实践能力的国际化设计素养。
4.就业方向
本专业国际毕业生就业面向全球设计产业链与文化创意生态，就业口径宽、国际化程度高、发展潜力大。主要方向包括：跨国设计机构（国际品牌设计公司、咨询公司、数字设计工作室），担任视觉设计师、产品设计师、交互设计师、设计策略师，参与全球项目；文化创意产业（非遗传承机构、文博文创、艺术机构、展览策划），从事传统工艺创新、文创产品开发、文化IP设计与国际传播；数字经济领域（互联网大厂、科技公司、新媒体平台、游戏与影视），负责UI/UX设计、品牌视觉、动态影像、数字交互与用户体验创新；可持续与社会设计（绿色设计、公益设计、社区营造、乡村振兴），参与国际可持续设计项目，推动设计赋能社会发展；教育与学术（中外艺术院校、设计研究机构、文化交流组织），从事设计教学、研究、策展与国际文化交流工作；自主创业（独立设计工作室、跨境文创品牌、非遗创新工坊），依托中国传统工艺资源与全球市场，打造具有东方美学的国际设计品牌。大湾区区位优势与国际化校友网络，为国际生提供广阔的职业发展平台与全球资源对接机会。
5.师资力量
设计专业硕士拥有一支国际化、高水平、产学研融合的师资队伍，由中外资深教授、行业知名设计师、非遗传承人、海外客座教授组成，学术视野开阔、实践经验丰富、国际化程度高。中方教师团队以博士、高级职称教师为骨干，多人具有海外名校（欧美、日韩）博士/博士后经历与国际设计从业经验，研究领域覆盖传统工艺设计、视觉传达、产品创新、数字媒体、非遗保护，主持国家级、省部级科研项目，作品入选国际重要设计展览，学术与创作实力雄厚。行业导师均为粤港澳大湾区知名设计总监、文创企业创始人、非遗国家级/省级传承人，深耕设计一线10年以上，具备丰富的项目管理、品牌运营与市场实战经验，为国际生提供真实项目指导与行业资源对接。师资团队坚持“学术引领、实践赋能、国际协同、文化传承”，以开放包容的态度指导国际生，助力其在跨文化语境中实现学术成长与创作突破。
Design (MFA)
1. Program Overview & Features
The Master of Design (MFA) at Zhaoqing University is a key training base for design talents in the Guangdong-Hong Kong-Macao Greater Bay Area. Supported by Guangdong’s key development disciplines and provincial first-class undergraduate programs (Visual Communication Design), it focuses on three directions: Craft Design, Product Design, and Visual Art Design, featuring “intangible cultural heritage (ICH) revitalization, modern design innovation, and industrial empowerment for the Greater Bay Area”. Located in Zhaoqing—the “Capital of Duan Inkstones” and a core city in the Greater Bay Area—the program benefits from unique local advantages in inkstone carving, jade carving, lacquer art, and ICH innovation, surrounded by the natural and cultural heritage of Xinghu Scenic Area. Adhering to the philosophy of industry-university-research integration, global vision, and local engagement, the program maintains close cooperation with local cultural and creative, intelligent manufacturing, and digital media enterprises. It provides international-standard facilities including a Design Innovation Center, ICH Workshop, and Digital Interaction Lab, as well as joint workshops, exchange programs, and dual-degree pathways with overseas art schools. Welcoming applicants worldwide with design-related backgrounds, the program offers an inclusive, multicultural environment where students explore Eastern design wisdom while engaging with global cutting-edge practices.
2.Program Objectives
The program aims to cultivate high-level applied design professionals with global vision, cross-cultural communication competence, and innovative design thinking, serving the cultural and creative and digital economy development of the Guangdong-Hong Kong-Macao Greater Bay Area. Students are expected to uphold moral integrity, with strong humanistic literacy, professional ethics, and global responsibility; systematically master core design theories, cutting-edge methodologies, and professional skills to independently conduct design research, creative planning, project implementation, and cultural communication; proficiently use bilingualism for cross-cultural design collaboration, understand traditional Chinese craft culture and contemporary design contexts, and develop creative capabilities integrating Eastern aesthetics with global trends. For international students, the program emphasizes three modules: Chinese cultural understanding, traditional craft experience, and cross-cultural design management, enhancing competitiveness in Chinese and global design careers. Students are encouraged to participate in international exhibitions, joint design projects, and academic conferences, forming a “theory–practice–international exchange” integrated training pathway. Graduates can work as design directors, chief designers, project managers, or independent designers in multinational design firms, cultural and creative enterprises, digital media, ICH preservation, and educational institutions, becoming interdisciplinary professionals bridging Eastern and Western design cultures.
3. Core Courses
The curriculum adopts a modular, international, cross-cultural structure, divided into four modules: general foundation, professional core, specialization electives, and practical projects. Courses are taught in English or bilingual to meet international students’ needs. The general foundation module includes Chinese Culture & Design, Cross-Cultural Design Communication, Design Research Methods, Academic Writing & Ethics, helping international students adapt to the academic environment and master research tools. The professional core module covers Frontier Design Theories, Contemporary Design Trends, Digital Design Technologies, Design Strategy & Innovation, ICH Preservation & Design Transformation, building a systematic design knowledge framework. Specialization electives offer three tracks: Craft Design (Inkstone Carving Art, Lacquer Art Creation, Traditional Materials & Crafts, ICH Innovation Design); Product Design (Smart Product Design, Sustainable Design, Ergonomics, Product System Innovation); Visual Art Design (Brand Visual Design, Digital Media Design, Interaction Design, Motion Graphics & Video Creation). The practical project module includes International Joint Design Workshops, Industry Live Projects, ICH Field Research, and Graduation Design (Thesis), emphasizing learning by doing, cross-cultural collaboration, and local innovation. Taught jointly by Chinese and international faculty, the curriculum integrates Eastern and Western design education strengths, nurturing students’ international design competence with both theoretical depth and practical skills.
4.Career Prospects
International graduates of the program enjoy diverse career pathways across the global design industry and cultural and creative ecosystem, with broad prospects, high international mobility, and strong growth potential. Main career directions include: Multinational Design Firms (international brand agencies, consulting firms, digital design studios), working as visual designers, product designers, interaction designers, or design strategists on global projects; Cultural & Creative Industries (ICH institutions, museum cultural creativity, art organizations, exhibition curation), engaging in traditional craft innovation, cultural and creative product development, cultural IP design, and international communication; Digital Economy (internet giants, tech companies, new media platforms, gaming & film), responsible for UI/UX design, brand visual identity, motion graphics, digital interaction, and user experience innovation; Sustainable & Social Design (green design, social impact design, community building, rural revitalization), participating in international sustainability projects to drive design empowerment for social development; Education & Academia (Chinese and international art universities, design research institutes, cultural exchange organizations), working in design teaching, research, curation, and international cultural exchange; Entrepreneurship (independent design studios, cross-border cultural brands, ICH innovation workshops), leveraging traditional Chinese craft resources and global markets to build international design brands with Eastern aesthetics. The Greater Bay Area’s strategic location and global alumni network provide international students with extensive career platforms and access to global resources.
5. Faculty
The Master of Design program boasts an international, high-level, industry-academia integrated faculty, comprising senior Chinese and international professors, renowned industry designers, ICH masters, and visiting professors from overseas, with broad academic vision, rich practical experience, and strong international engagement. The Chinese core faculty consists of PhD holders and senior title teachers, many with doctoral/postdoctoral experience at top overseas universities (Europe, America, Japan, Korea) and professional design experience internationally. Their research covers traditional craft design, visual communication, product innovation, digital media, and ICH preservation, with national and provincial research grants, works exhibited in major international design shows, and strong academic and creative achievements. Industry supervisors are renowned design directors, cultural and creative enterprise founders, and national/provincial ICH masters in the Greater Bay Area, with over 10 years of frontline design experience, expertise in project management, brand operation, and market practice, providing international students with real-project guidance and industry network access. Committed to academic leadership, practical empowerment, international collaboration, and cultural heritage, the faculty guides international students with an open and inclusive approach, supporting their academic growth and creative breakthroughs in a cross-cultural context.
