（1）培养定位

融合东方造物美学与现代工业设计，聚焦智能家居、智能小家电、非遗文创衍生品、文旅日用品四大方向，掌握产品调研、建模、工艺打样、量产落地全链条能力的国际产品设计师。

（2）核心课程

人机工程、产品材料与成型工艺、实物模型制作、智能产品设计、家具与灯具设计、端砚文创产品研发、用户研究、跨境产品开发、3D数字化建模。

（3）办学特色

自建产品模型实验室、砚雕大师工作室、金绣端砚文创工坊，特聘国家级端砚工艺大师入校实操授课；深度对接珠三角家电、家居制造产业链，真实商业项目进课堂，国际生可参与非遗创新产品落地研发。

（4）就业升学

国内外工业设计公司、跨境家居品牌、非遗文创产业园、智能硬件研发企业；本硕贯通，校内直升产品设计硕士通道通畅。

2.2 Product Design

• Program Goal: Integrate oriental traditional craftsmanship aesthetics and modern industrial design, focusing on smart home appliances, cultural & creative souvenirs, daily necessities and furniture design; train designers mastering full-cycle process from user research, 3D modeling, material selection to prototype production and mass production.

• Core Courses: Ergonomics, Material & Molding Technology, Physical Model Making, Smart Electronic Product Design, Furniture & Lamp Design, Duan Inkstone Creative Product Development, Cross-border Consumer Product Development, Digital 3D Modeling.

• Features: On-campus dedicated product model lab, master workshop for Duan Inkstone carving and Golden Embroidery Inkstone Creative Studio; national master craftsmen deliver hands-on practical courses; real commercial projects from GBA home appliance & manufacturing factories embedded into daily teaching.

• Career &Further Study: Global industrial design studios, cross-border home brands, ICH creative industrial parks, smart hardware R&D firms; direct postgraduate admission quota for our Master of Design degree.