（1）培养定位

立足国际品牌、新媒体文创产业，培养兼具中华传统文化素养与全球设计视野，精通品牌全案、数字视觉、IP文创、新媒体UI的国际化应用型设计师，可直通本校设计硕士深造。

（2）核心课程

中西方视觉艺术史、品牌VI全案设计、插画与IP设计、包装创意、书籍装帧、新媒体短视频设计、UI/交互设计、广府非遗文创转化、跨文化视觉设计项目实训。

（3）办学特色

双语辅助授课，对接东南亚、欧美文创机构交换项目；依托端砚、广绣非遗资源做传统文化视觉转化，学生作品常年入围国际设计赛事；校企合作覆盖大湾区广告、互联网、文创集团。

（4）就业升学

全球广告公司、跨境品牌企划、新媒体平台、文创文旅机构；优秀毕业生优先申请本校设计硕士，亦可申请中外合作院校深造。

2.1 Visual Communication Design

• Program Goal: Cultivate international design talents equipped with Chinese traditional art literacy and global creative vision, proficient in brand planning, IP image development, packaging design, digital UI & new media visual design; smooth pathway to pursue Master’s Degree of Design at our university after graduation.

• Core Courses: Global Art History, Brand VI System Design, Illustration & IP Creation, Book Binding, Packaging Design, New Media Short-video Design, UI/UX Interface Design, Cross-cultural Visual Design, Duan Inkstone Heritage Creative Transformation.

• Features: Bilingual auxiliary teaching, student exchange programs with art institutions in Southeast Asia, Europe and America; students participate in worldwide design competitions with Cantonese ICH-inspired works; long-term industry cooperation with top GBA advertising, internet and cultural & creative enterprises.

• Career & Further Study: Global advertising agencies, cross-border brand marketing departments, new media companies, cultural tourism parks; qualified graduates get priority admission for our Master of Design program or partner overseas universities.